Apple Store Customer ServiceApple

Apple Store Customer Service

  1. Apple Store Customer Service
  2. Apple Store App Comments & Reviews (2026)

The Apple Store app is the most personalized and seamless way to browse, learn about, and shop the latest Apple products, no matter where you are.


DISCOVER WHAT’S NEW IN THE PRODUCTS TAB

Explore product recommendations that are tailored to you, and even shop for accessories that are compatible with products you already own.

Browse the latest iPhone, iPad, Mac, Apple Watch, and more. Discover the latest seasonal offerings, and exclusive ways to save — available only at Apple.

Get shopping support from a Specialist via phone, over text, or locate your nearest store and visit us in-person.


FIND YOUR MOST RELEVANT INFORMATION IN THE FOR YOU TAB

Save and organize your favorites, and easily continue shopping where you left off with Recent Activity.

Conveniently track your order status every step of the way, and be ready when it arrives.

Get personalized notifications and be the first to know about new announcements and offers.


MAKE THE MOST OF THE DEVICES YOU ALREADY OWN IN THE GO FURTHER TAB

Get creative tips from our team with videos, sessions, and more.

Sign up and reserve your spot in a Today at Apple session at your local Apple Store.

Easily connect with us to find the right support options for any technical or account issues.


A BETTER WAY TO SHOP

Manage your account information including stored payments, shipping address, AppleCare status, as well as your Account Balance.

Add a personal touch with free custom engraving. And even use your Memoji — an Apple Store app exclusive feature.

Get answers to common questions with Specialist-led videos that can help walk you through your options during your purchase.

Utilize AR to see how our products will look in your space.

When you visit an Apple Store, quickly scan and pay for accessories with Self-Checkout, or hop into in an upcoming Today at Apple session.




The app may ask permission to use the TrueDepth camera to help with Apple Vision Pro fit.

Note that the Apple Store app and certain features are available only in select countries.

How your data is used:
To create a personalized shopping experience, we’ll collect and use data about your device, Apple account, Apple Store shopping activity, and Apple subscriptions. To change or modify any of these settings, go to Account > Settings

Apple Store App Comments & Reviews

Apple Store Positive Reviews

Great but…This is a very helpful app, I love that all my devices are already loaded in there and that all other compatible products default to each when browsing, saving me time and headache. I love the option to save lists, but unfortunately it doesn’t work. Several times now I have made separate saved items lists only to find they’re completely gone when I return. How is it possible that the company that pioneered the use of the cloud doesn’t use the cloud to remember their customer’s saved items in their own app? Baffling. Other than that I love to see which third party products are featured in the app before I make my final decisions as in my opinion, having something that is endorsed by Apple gives me a little bit more peace of mind when making expensive tech purchases. The tab where you can explore what’s happening at the Apple stores near me, etc. is also a fantastic one, so I can learn more in depth info about my products..Version: 6.5

Apple TV bait and switchI purchased two new Apple Products this year. Each one constantly sent notifications to use THE FREE APPLE TV APP. Seeing the ad the first time, I attempted to use the free year, but was only able to watch Apple TV once. It then disappeared, AND I never was able to reactivate it. After buying a new IPad, I wanted to try the Apple TV for sure, so I set it up.. I could never get it to work on my TV, so never used it at all. The problem, I inadvertently signed up for an App called AIR APPS PRO. This began charging my account $4.99 A WEEK! Since I occasionally make purchases, I didn’t pay much attention to this, but finally realized it was recurring weekly. I have spent an hour cancelling this, second attempt as the first one was not successful.. I finally called my bank and made a formal complaint. When I tried on the Apple end, I got the message there was no charges available to dispute, I called the phone number and the message said No representatives available, call could not be completed, and they sent a text to the dispute page. My bank easily credited these charges back, helped me ensure the subscription was cancelled and hopefully will send a message to Apple, but I doubt it. This is a pure scam, and I hope this helps just one person avoid even one weeks charge. I’ll skip Apple TV for now, delete the free year on principle, don’t use it anyway. It is one thing to subscribe and forget to cancel, but to have an app attached you don’t want or need I call fraud. Hope this review helps. CAVEAT EMPTOR.Version: 5.10

WHERE IS MY IPHONE 11?! BRING IT BACK!!First of all, I loved iPhone 11. It was the perfect iPhone with the best quality and size for me. The best of the bests in general. I do not get why Apple would discontinue the best iPhone ever invented just because of a new release and because of that, I am utterly disappointed in Apple. Don’t take offense, it’s just me, I just hold a huge egoistic grudge. After so long generations of phones, a person like me with BIG OCD, thought I had found the perfect phone that would long a lifetime until the day I didn’t need it anymore. I had it all planned out: if my current phone stopped functioning goodly, I would go to the Apple store every 2 years with the coverage and buy a replacement or just buy a new iPhone 11 and so on. One of the Apple specialists, Sam, told me Apple discontinued iPhone 11. You don’t understand how shocked, baffled, sad, (you name it,) I was when I learned of that. I’m not trying to exaggerate it, I really was. I was THAT sad. If I wanted any other iPhones, I would’ve bought the newest release from apple, iPhone 14 or any other but THAT is not what I WANTED. iPhone 11 fit perfectly (literally) on my hand so I loved the iPhone solely because of that reason. Thanks to Sam, the specialist, who told me there were other models with the same size as 11, I was immediately in relief. So now I’ll be medium-happily buying a 13 very soon! P.S. I still want iPhone 11 back. 13 will just be a replacement until it comes back I guess. (IF it even does…) :(.Version: 5.17

Your ads are in the wayHi. The App Store have lots of fun games that we all pick through to play. The games we choose to play are fun. However the ads that stay at the top or bottom of the game are in the way of scores and sometimes where you have to click to play. I’m not understanding why they are there while we are playing when it’s so many ads after each time we play a turn. Also sometimes in the middle of a turn an ad will interupt the game. Can you guys please consider removing the rectangle ad at the top or bottom of the games while we are playing. Everyone can’t afford to go ad free. I would have given 5 stars but I took one off for this reason..Version: 6.6

Needs an updateI love Apple and everything, but there needs to be a slight update when buying something. I bought my bsf a iMac computer, and she used my card. But not thinking, to even put all my info in far as billing address. She ended up putting hers and Apple took my money, but then said they didn’t because it was pending. And I’m like how because it say it took it. But anyways when someone is doing something like that on the website, it needs to be an immediate email saying wrong billing address. So we don’t be no problems. Like I understand theft is out there and people scam A LOT, but it needs to be some type of alert that says “Not matching billing address”…even though the error was on our side because we wasn’t thinking in that moment because it’s common sense. But maybe that can be changed in the future..Version: 6.5.1

Hi! This isn’t a review about the app, but I will write it anyways.Apple products are amazing! I have had 3 iPhones so far since my first one 2 pairs of AirPods since my first pair, and 1 Apple Watch, and they all have worked amazingly and still work amazingly! I have no problems with Apple products! Messages send well, and they also send fast. The App Store has all songs, and if you’re like me and don’t like listening to the explicit versions of songs, they put an E beside of each song to warn you, and you can always put after the search of each song, clean. For example, “Air Force Ones by Nelly clean.” (I used that specific song because I know it’s not clean.) and you will find the clean versions! So, yes, they have clean versions! I feel this is the best device brand on the market. Also, safety is AMAZING! They ask for your Face ID, but if you can’t get it to detect your face, type in your 4-6 digit passcode! Also, misspelled words are auto corrected! Also, usernames and passwords are in settings, but require your face ID and passcode. Also, they update often! They really put effort into the devices they design and make. Also, AirPods are amazing, too! They charge in the case without plugging them in! (You must charge the case, though.) PRO TIP: Tap on the AirPod to change the song! Say you want to listen to the next song. Tap on the right AirPod. Say you want to listen to the most recent song. Tap on the left AirPod. Also, the emojis. They look amazing! And also, there are plenty to express your feelings! Also, THERE IS NO CONTACT LIMIT! NONE! Add as many as you want! Also, Siri has no limit, either! Siri will tell you jokes, roast you if you are in the mood for a roast battle, (They aren’t offensive, though!) compliment you, show you pictures of things, tell you the weather, call, FaceTime, and text people for you, tell you stories, give you writing ideas for if you want to write a book or something, open apps for you, play songs for you, give you directions to a destination, etc.! Also, Apple Watches can track your steps, tell you the time, you can see the weather, contact people, etc.! Keep up the hard work, Apple!.Version: 5.19.1

I’ll be doing too muchI’m really tired of every time I turn around. It’s a new update. This is getting ridiculous. How many times you update a phone Period not only that you switch and change everything so much instead of you fixing the stuff that needs to be fixed. You’re constantly changing and messing with stuff that doesn’t even need to be bothered with. Why don’t you fix it where you stop putting so many apps on the phone eating up the storage and then wanting somebody to pay for it or blocking people from being able to use the phone because you want them to pay for more stuff like it’s ridiculous and it’s not fair and I hope that somebody’s gonna put a stop to it..Version: 6.7

Apple Store is the best i love Apple the way and i will always love AppleBest place to shop at in person and online I’m happy i got my iPhone 16 Plus delivered from them last year in November the delivery and shipment is very fast and great i love you apple fan workers a lot you guys are the best i also like the MagSafe wireless charger you guys it’s fast amazing it’s also one of my favorite Apple accessories you guys sell I’m also glad you guys sell New iPhones and Refurbished iPhones but personally me i buy brand new iPhones only because they last more longer and i always like to buy brand new stuff i hope i get to buy more Apple phones or Apple accessories from you guys be safe Apple workers and thank you for the help.Version: 6.3

Virtues of In-App XYZ~The single most insightful concept Mr. Jobs provided Us with, can be summarized as follows: “Zero Trust” as the prevailing form factor!!! Mr. Jobs was absolutely correct. No government entity, No corporate entity nor Banking CEO cares about individual Privacy or Autonomy ~ The proof of this came to Me in the form of an AT&T email, declaring that I/My account was hacked during a massive data breach??? AT&T has NOT, as of this writing, identified for Me how the breach occurred; i.e., was the point of origin WiFi or Bluetooth etc…. I am free therefore to assume that downloading any App that doesn’t come from the Apple App Store is likely tainted with “trackers” if nothing else. And the emerging technologies that are being developed specifically for breaching both WiFi and Bluetooth are robust to say the least. Yes, even at this early stage of truly developing the Tech Ecosystem ~ This is how far ahead of the rest of the Tech world Mr. Jobs thinking was. And, it was crystal clear to this point way back then: Currently, the Bad Actors Control or even Own Tech ~~~.Version: 6.3

The best!I don’t think there is a better product on the market than Apple. Not only are the products amazing, but the technical help is one of a kind. They have people that actually know what they are doing, and more than not, they can work anything out. I have been an Apple customer for over 30 years, my first phone was an iPhone and that is the only phone I have ever used. Thanks Apple for making my life easier to bear, and in my eighties now I will stick with Apple until my end. Thanks for making my life more enjoyable..Version: 6.5.1

No Dark Mode Icon?I use this app often to browse and purchase Apple products. It works great. As of recent iPadOS 18 which introduced a better dark mode experience with specific dark mode icons, this app has yet to update from the stark white background when placed into dark mode. For an Apple specific app, you’d think this would have changed by now? Nearly 99% of the other apps have, and this is updated on iPhone. It sounds like a small annoyance, but when looking at a home screen, or app drawer and there is a singular eye sore and from the developers of the OS itself… it’s a bummer..Version: 6.2

Please fix this!!Apple in general is a good working product and device, however I have some complaints about its child safety settings and systems. When you put the child safety settings onto any device, anything that is linked with an Apple login deletes. It’s erased, you can’t get it back, instead of blocking its use and erasing what’s under it entirely, you could add something that requires a parents approval to let you use an Apple login, or even any login to begin with. I really hope this is seen and gets fixed..Version: 6.2

App Store has an Update BugSince ios 18, the App Store is losing track of the updates. Upper right the account initials circle reflects how many app updates are available, and correctly counts down as each update is completed. But in the available updates section, as the updates are completing, the count down seems to skip a beat, so when they’re all done updating this number may still show a 1 or a 2 (upper right shows none). You have to manually slide the Updates section down to force it to check how many updates are available to clear the counter..Version: 6.2

The best, well thought out, customer focused and highly efficient.The absolute best, well thought out, customers focused and highly efficient way of doing things. I love this app. I deal with other apps, programs, softwares and various different computer system on diesel highway trucks and automotive application, and none can come up with the ease of use and efficiency of Apple. Apple has spoiled me so much that everything else just seems like it was developed by single IQ personnel. I wish everything was Apple and ran by their system..Version: 5.11

So awesomeAwesome it’s just so good to look for stuff it’s so easy and fast like I need a pacific phone case and is there like you can find anything that’s Apple’s thing but not all technology which is kind of sad but still good though I would recommend it for everyone like it’s so helpful to me because I can find my stuff is it like a Madlib like a magnet or a AirPod that I can edit so I can put stuff on it I’m really happy about this and this is was a very great update so I think it’s perfect..Version: 5.20

Shop for educationCan “shop for education” be embedded into the app? This will be helpful that everyone can just shop in the app, instead of shopping through the website. I think this is the purpose for this app to offer convenience for Apple shoppers..Version: 5.24

Apple StoreBest app love all the new stuff and shipping is very reliable.Version: 4.3

NiceThis app is the best, Apple definitely makes the best stuff!.Version: 5.1.2

Great!The apple store has a beautiful look and I love all of the colors, photos and movements. Apple makes amazing stuff. One thing I wish there was is that you can choose all existing models on the compare model site.Version: 5.4

Apple store appThe Apple Store app is awesome awesome awesome awesome awesome awesome to use.Version: 5.5

Apple is the bestI love apple I want to kiss the person that made it.Version: 5.5

GoodVery reliable.Version: 5.3

Dark modeSupport for dark mode.Version: 5.7

Perfect appVery convenient, simple and user friendly..Version: 5.1.2

HeadphonesHello this isn’t really a review to the ap but more to a product of theirs… so I have these earbuds I use by apple and I acsedently washed them in my pockets… AND I COULD STILL USE THEM!!! I would not test their water proof function but it’s just something cool I found out now TwT.Version: 5.12

IPadApple made it so easy to purchase and return old one, sent me box for packaging and couldn’t be happier, thanks apple.Version: 5.10

AppGreat.Version: 5.8

Déçu j’ai changer mon iPad pour un plus récentJ’ai demander de faire le transfert des donner j ai 85 ans j’ai perdu beaucoup de casse tête que j avais payer sur mon autre iPad comment faire pour les récupérer merci mme Lucette Trepanier.Version: 5.16

Apple StoreCan you upgrade Apple store.Version: 5.9

YessssI hit the jackpot 🎰 best app EVER.Version: 5.15

NiceApple makes the best phones and tablets but the computers are not as good as windows.Version: 5.8

GudJst gud.Version: 5.5

Great!I am thinking of the perfect laptop for my daughter. MacBook Pro really seems to come out for me. Touch ID and a very fast and smooth chip, this will last my daughter who is turning 10, 5 to 10 years! Thank you Apple..Version: 5.9

Apple is the bestThe app is very simple to use and its reliable too i have to admit that usually when i buy Apple products I go to the retail store but the app is very useful for checking price and find stores.Version: 6.5.1

DanceView is a great dance competition,and super fantastic that high quality videos are available for instant download 😎.Version: 6.3

Shareable discrete wishlist?I would love a shareable discrete wishlist I can receive gifts with!.Version: 5.21

🫥🫡🫠🫤Great new emoji o and a tip for the who had the mini: Just go to the site on safari. It’s the same but no storage loss.Version: 5.15

Free International Money Transfer 💸Enjoy high maximum transfers into more than 20 currencies while saving up to 90% over local banks! The cheap, fast way to send money abroad. Free transfer up to 500 USD!AdvertorialVersion: 6.8